Answers to your questions
Many people want to read up in peace first. That’s what this section is for: clearly explained, backed by sources – without jargon.
Online visibility: what it is and how to recognize it
Where people find you, how to test it yourself – and where the limits are.
Read · 7 minGetting foundLocal SEO: getting found where your customers search
Which factors count for location-based searches – and which don’t.
Read · 6 minFor foundersYour first customers won’t come on their own
What matters at the start – and what can wait.
ViewAI answersHow does ChatGPT choose its sources?
What current studies show about how AI systems pick their sources.
Read · 5 minAI answersGenerative Engine Optimization: when AI gives the answer
What GEO is and why classic SEO alone is no longer enough.
Read · 4 minTrust & reviewsCustomer reviews via QR code
From a simple review to a better ranking.
Read · 6 minLook it upGlossary
The key terms from SEO to ROI – explained briefly and clearly.
ViewOnline marketing: almost rocket science
Whether it’s SEO, GEO or your website: visibility on Google and in AI answers doesn’t come from one place. It comes from many fields working together – like a rocket that only flies when every stage fires.
- How the internet works servers, load time, addresses, security.
- Website building structure, design, display on desktop and phone.
- Sales psychology what convinces visitors and leads to an inquiry.
- Algorithms how search engines like Google select and rank.
- How AI works how ChatGPT & co. choose their sources.
- Customers and search terms what your customers really search for – often in different words than your own.
- Writing for people and machines writing so that readers and search engines understand it.
- Reputation and reviews what others say about a business – and how it responds. Fair criticism can help a business grow.
- Data and measurement how you can tell what works – and what doesn’t.
Each stage on its own can be learned. Getting them all to fire at the right time takes experience – and that’s exactly my job. Curious which stage your business is still missing? Let’s find out in a first conversation.
Let’s talk about your business.
In a first call – about 20 minutes – you tell me where things are stuck. I’ll tell you honestly whether and how I can help. And if I can’t, I’ll tell you that too.