Visibility in five phases
A business doesn’t get found just because it has a website. It gets found when the website, business profiles, reviews and content all say the same thing – and are built in the right order.
This page shows which service comes in at which phase and what you have at the end of each phase. Prices and packages are in the services overview.
Not a textbook outline, but an order of priorities.
Each phase builds on what the previous one delivered: reach for a website that doesn’t convince is an expensive disappointment. And a review system is of little use if the listing it feeds into is incomplete.
That’s why every collaboration starts with the analysis – even if you already know exactly what you want. It keeps the budget from going into the wrong phase.
Phase 1Analysis
Your industry, target customers, competitors and the search terms that really matter.
Phase 2Presence
A technically sound, convincing website and fully maintained business profiles.
Phase 3Reach
Getting found – on Google and in AI systems like ChatGPT, Claude and Perplexity.
Phase 4Trust
Active review management and helpful content turn visibility into trust.
Phase 5Review
Regular check-ins show what has worked – and where to follow up.
Analysis
“We’ve tried quite a few things. Nobody could ever tell us whether any of it worked.”
What you have afterwards: You know where you stand and where the work pays off – in numbers, not gut feeling.
- Where you stand on Google
- Business and target group
- Competitor comparison
- AI visibility check
More details: what’s behind it and what’s included
What’s behind it: Action was taken before anything was measured. Without a baseline, you can’t tell afterwards whether the inquiries came because of the new website or because of a mild spring. That doesn’t cost money all at once, but in installments: every next decision is made on gut feeling again.
Visibility analysis
- Where you stand on Google – you see in black and white where your business stands on Google: category, search terms, service area.
- Business and target group – what sets your business apart and who you want to reach is written down – the basis for every text that follows.
- Competitor comparison – you see where your competitors stand and where the gap is biggest.
- AI visibility check – the AI systems are asked about your business – and their answers are documented.
Presence
“Google still shows our old opening hours – and on a phone you have to zoom in on our website.”
What you have afterwards: Anyone looking for you finds a complete, up-to-date presence – on your website and on Google.
- Create and verify the profile
- Complete the profile
- Set the service area
- Answer questions in the profile
- Concept and structure
- Design
- Core pages
- Path to an inquiry
- More pages
- Ongoing upkeep
More details: what’s behind it and what’s included
What’s behind it: Wrong opening hours create the one call that never comes. And anyone who has to zoom on their phone is gone to the next result within seconds.
Google Business Profile
- Create and verify the profile – your business appears in Google search and Google Maps, confirmed as the rightful owner.
- Complete the profile – contact details, description, photos and services are complete and consistent.
- Set the service area – so you show up for searches from Trier, Konz and Saarburg, not just in your own town.
- Answer questions in the profile – common questions are answered in the profile before someone else gives a wrong answer.
Website design
- Concept and structure – before anything is built, it’s clear which pages there are and which path a visitor takes.
- Design – colors, fonts and layout are defined; the site looks like your business on every device.
- Core pages – home page, contact and the legally required information are in place; the site is complete and accessible.
- Path to an inquiry – every page leads to a next step: booking, callback or inquiry.
- More pages – services, references, team, locations: as many as your business needs.
- Ongoing upkeep – content stays current instead of going stale after two years.
Reach
“The business from the next town always ranks above us. And we’ve been here for thirty years.”
What you have afterwards: Your business shows up in results where only your competitors used to appear.
- Technical foundation
- Findable in directories
- Content people search for
- Building external references
- Ongoing support
More details: what’s behind it and what’s included
What’s behind it: Search engines don’t rate how long you’ve been around, but what can be found. The business next door is rarely better. Most of the time it’s just better described.
SEO – search engine optimization
- Technical foundation – load time, mobile display and structure are right – without them, no content works.
- Findable in directories – your business is listed with identical details in the relevant directories – the basis of local findability.
- Content people search for – articles on the questions your customers actually type in – not on the topics that occur to you.
- Building external references – steadily building references from directories, associations and partnerships – the basis of digital authority.
- Ongoing support – monthly adjustments to whatever is moving on Google and among competitors.
Trust
“We have a few reviews. The newest one is over two years old – and there’s a bad one, too.”
What you have afterwards: Recent reviews on Google and on the platforms in your industry, each one answered – anyone looking for you reads what others say about you.
- Set up a review strategy
- Reply to reviews
- Make reviews visible
- Set up and connect channels
- Collect proof
- Google post
- Posts on your channels
More details: what’s behind it and what’s included
What’s behind it: The rating isn’t the problem – the date is. And a bad review rarely hurts as much as an unanswered one.
Review management
- Set up a review strategy – a routine your team can use to collect reviews without coming across as pushy.
- Reply to reviews – every review gets an answer, the unpleasant ones too. Everyone looking for you sees that.
- Make reviews visible – what customers say about you isn’t only on Google but also on your website.
Social media
- Set up and connect channels – your channels are set up and linked to your website and business profiles.
- Collect proof – a fixed routine in the business: three photos and two sentences for every finished job.
- Google post – the material appears right where someone is searching for your service.
- Posts on your channels – the same material on Facebook, Instagram or LinkedIn: one input, three outputs.
Review
“We’ve been paying something for marketing every month for a year. I don’t know what comes of it.”
What you have afterwards: You see which measures bring in inquiries and which don’t – and the next round of work is planned accordingly.
- Structured data
- Make content AI-readable
- AI visibility check
- Ongoing monitoring
- Results tracking
- Strategic development
More details: what’s behind it and what’s included
What’s behind it: A report with clicks and impressions doesn’t answer the question; the question is how many inquiries came of it.
GEO – visible in ChatGPT, Gemini and Perplexity
- Structured data – your website tells search engines and AI systems in machine-readable form who you are and what you offer.
- Make content AI-readable – your answers are prepared so AI systems can pick them up.
- AI visibility check – you find out whether ChatGPT and co. mention your business and whether the details are correct.
- Ongoing monitoring – wrong or missing details are spotted and corrected.
Included in every package
- Results tracking – every month you see what happened and what follows from it.
- Strategic development – the strategy is adapted to new insights instead of being set once and then worked through.
Where are you right now?
The three things I hear most often in first calls. The link takes you straight to the answer.
“People just can’t find us on Google.”
Usually it’s not advertising that’s missing – it’s a proper assessment of where you stand.
What gets checked first“We have a website, but hardly anyone gets in touch.”
Being visible and being convincing are two different jobs.
What’s usually behind it“We can’t rely on referrals alone anymore.”
Today, trust is built before the first call.
How trust becomes visibleSeven services – on their own or working together.
Some businesses only need one piece, others the whole thing. How the services fit together is explained further down.
Visibility analysis
You see in black and white where your business stands on Google and in AI systems – and where your competitors are.
What’s includedone-timePresenceGoogle Business Profile
Your business appears complete and consistent in Google search and Google Maps.
What’s includedone-timePresenceWebsite design
A website that looks like your business on every device and leads every visitor to a next step.
What’s includedone-time + upkeepReachSEO
Ongoing work so your business gets found for the terms your customers actually type in.
What’s includedongoingReviewGEO
So ChatGPT, Gemini and Perplexity know your business – and the information about it is correct.
What’s includedongoingTrustReview management
A routine that brings in reviews regularly – and every one gets answered, the unpleasant ones too.
What’s includedone-time + ongoingTrustSocial media
Finished jobs become posts – on Google and on your channels.
What’s includedongoingFirst callNot sure what you need?
In a first call – about 20 minutes – we sort out which service matters first for your business.
Book a callThree things you won’t get here.
They’re listed here because it’s better to read them now than to miss them in the proposal.
No guarantee of the top spot.
Nobody can promise a position on Google, because nobody but Google decides it. Anyone who does promise it is usually selling ad space under a different name.
No work without measurement.
If a measure hasn’t moved anything after three months, I’ll say so and suggest something else. The report is there to make that visible – not to prove how busy anyone was.
No bought reviews.
And no preselection of who gets asked. The routine reaches all customers. What they write, they write themselves.
InsuredProfessional and business liability insurance with Hiscox
Since then I’ve also noticed more inquiries coming in again. For my business, being properly visible on Google again simply makes a big difference.
Let’s talk about your business.
In a first call – about 20 minutes – you tell me where things are stuck. I’ll tell you honestly whether and how I can help. And if I can’t, I’ll tell you that too.